market-minus pricing

market-minus pricing
1) марк. ценообразование "рынок-минус"* (практика оценки затрат на производство товара путем вычета из ожидаемой розничной цены расходов на торговых посредников; используется для определения отпускной цены производителя)
Syn:
2) марк. = penetration pricing

* * *
ценообразование "рынок-минус": практика оценки максимальных затрат на производство товара путем вычета расходов на посредников из ожидаемой розничной цены;= demand-backward pricing.

Англо-русский экономический словарь.

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